Authentic storytelling “Digital

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These consumers also trust influencers and their product recommendations. The key factors in the success of “digital native” brands • A direct dialogue with the consumer With a “customer-centric” approach, these brands seek to maintain a continuous dialogue with consumers on social networks. The objective is to obtain their opinion on the products in order to have new launch ideas and improve the purchasing experience. The Glossier brand, for example, identifies product ideas by crowdsourcing on Instagram and the founder's blog. Other brands like Laboté and Proven have based.

Their entire product strategy on consumers' demands and wishes to offer them personalized wedding photo editing service  cosmetics adapted to their expectations. •native” brands communicate beyond the product in order to highlight the brand’s values ​​through storytelling, with the aim of influencing consumers and pushing them to purchase. • The relationship with influencers Brands must maintain good relationships with influencers because they are considered a powerful lever for customer acquisition. The choice of influencer, marketing campaigns and monitoring of sales.



Performance are now key issues to improve your notoriety and increase your sales. • Transparency on products and operations Consumers, increasingly sensitive to the composition of the cosmetics they use and to the brands, have enabled digital native brands to understand the importance of transparency and the origin of the components in their commercial strategies. Today, the priority for brands is to reassure consumers about the quality of their products and their authenticity. • A flexible launch cycle Flexibility in launching new products into the market allows brands to adapt to changing customer demands.