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The importance of your website goes beyond being a store open hours a day, and that is a fact The importance of your website within Digital Marketing is key it is where other strategies used can be sustained, such as SEO, PPC, Social Networks, etc. Therefore, it is necessary to design a website that offers concrete results, according to the Digital Marketing plan that is established. The true importance of your website lies not in the sale, but in an entire process.

These fulfill different objectives as shown below E-commerce There are websites that aim only to sell; As an example, we have e-commerce sites whose only objectives are to reduce the cost of the sales process and increase profits. Content Sites. Your main Digital Marketing Service goal is to educate your visitors about the product or service you offer. These sites increase the number of visits, as well as the time that those who visit them invest within the website. Lead generation sites.



They attract the attention of visitors and guide them through different processes until they perform a specific action. Its goal is to increase the number of quality prospects the site receives. Self-service sites. Here, customer satisfaction is the most important thing so it is your primary objective, as well as reducing doubts and complaints about the product or service. Evaluate your business situation. Next, lay out your goals and the importance of your website in meeting them.