Regardless of their physical activity

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Anticipate their needs and suggest options through personalized pop-ups , “recommended for you” lists, and cross-selling techniques. Convenience Personalization marketing techniques make it more convenient for customers to buy from you repeatedly. Simple actions such as automatically filling out website contact forms go a long way in building brand loyalty from your audience and persuading them to purchase from you as it is an easy transaction.

Relevance Your customers' browsing history Country Email List and previous behavior dictate their journeys through the website. A new visitor will search for information about your business. They will try to create an image of your company and decide if your company is the best fit for their needs. The information that will be relevant to them at this stage of the purchasing process is: About pages Meet the team Company history Business Mission Statement Clear and concise products and descriptions A good example of this is Nike's About page, which details everything included in the list above.




It begins with the message “If you have a body, you are an athlete,” which inspires the consumer to consider themselves the perfect person for Nike products,  personalized marketing Image source On the other hand, a customer who has frequented your website in the past will be further down the purchasing funnel and will likely want contact information. Base your website around different visitors and their requirements to meet their demands.