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It allows you to group them into differentgroups based on specific criteria. Targeted messages have high open ratesbecause you provide relevant information. . Personalize your automated emailsTake a moment to think about the content of your automated emails . It can havea big impact on peoples experience. A customer is more likely to read an emailyou send specifically to him or her.  doesthings is outdated. Sumber hubspot With automation you dont have to entereveryones name and address.

The software takes details from the listand customizes each email. When you receive a welcome message after registeringon the platform do you feel warm in your heart How about a birthday or specialanniversary message This communication phone numbers data is very standard and allows templates tobe developed. The same goes for things like promotions or special events. Allthe team needs to do is adapt the message to whats going on. . Cross-platformand device accessibility is a must When selecting automations choose only thosethat allow cross-platform and cross-device access. This means you can use itacross different browsers operating systems and devices.

The experience should be the sameeverywhere without any adjustments to the configuration. Imagine customers canonly open your emails on desktop devices. This means youre losing more thanjust  of internet traffic comes from mobile devices. . Give subscriberssome control Marketing teams collect leads as standard practice. However noteveryone on that list will be interested in what you have to offer. Bombardingthis type of audience with emails can be counterproductive. As we have alreadysaid they can send emails to spam or spam. You dont want to be disturbedeither.