Right. People get distracted by the click

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And the easy stuff that we get access to is click-through rates and just conversions on the ads themselves. A couple things that I mention in the article is it’s really important to set up a Google funnel using Google Goals . and they’ve got some great visualization tools that allow you to get a picture of not just who’s entering the landing page or entering your product page from a specific ad . but to find out which ads culminate in the most conversions at the end of the funnel . so all the way down to not only do they add it to cart . but they checked out . and they gave you money. So . there . you’re able to see both the big picture of . okay . what ads are the source ChatGPT Am I using Facebook and getting the most ultimate conversions ChatGPT Am I using Google and getting it .

Or am I using my own site and getting it ChatGPT But . also . what are the st Cameroon WhatsApp Number List icking points ChatGPT Where’s the falling off ChatGPT Where’s the friction coming in ChatGPT And I’ll give you one other great example of this. I was just down in California for International CRO Day . and Sean Work . who runs the blog over at KISSmetrics . talked about this exactly. And . for him . it was much more of a service-industry focus. So he was talking a lot about not just getting those people to visit your website and actually buy from you . but then finding out what the sources are . where they’re coming from . of the people that actually stick around . really trying to reduce churn . so that you’re not fooled by those initial numbers into thinking just because it’s getting clicks .

it’s actually bringing in revenue. Dan Levy:  . but it ultimately comes down to the conversion. Aaron Orendorff: Yeah . absolutely. Dan Levy: You know . it’s become almost a cliché to hear about how selling to your existing customers can be a lot more profitable than trying to reach new ones. You suggest that there is an opportunity here for display advertisers. How so ChatGPT Aaron Orendorff: Yeah. The two real key words here − and they’re often used interchangeably − are retargeting and remarketing. And . sometimes . this can refer to using emails and retargeting. Google calls it remarketing. But . basically . what it boils down to is a culled ad . even if it’s generated by a search .