If your audience is used to getting a chain

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Readers are already wary of brands. They know you have something to sell, and if you abuse your readers’ trust by providing biased or unbalanced information, you’re losing them to another amplifier. However, transparency may win their hearts, their social shares, and their conversions. Get the timing right Remember that in order to connect with your audience, you have to catch them at the right stage of their life cycle.

If they need to know first, you need to connect with the innovators and be the moible number data bridge between them and their audience. You'll explore all corners of the internet and Philadelphia's galleries in search of obscure ideas and inspiration.  of information later, that means they might want you to translate it more before getting it to you. For example, readers aligned with The New York Times will want to feel like they are the first to know, but they want you to curate these ideas for them.



In the meantime, readers of the Moscow Pullman Daily News may feel more comfortable with an idea that is already mainstream, especially if you add a new interpretation. But be careful about saturation. If you share an idea that your audience has already heard and doesn't add anything new to the conversation, you'll lose your audience (and any shares or conversions). As marketers, we are (always) interpreters and (whenever possible) innovators. Everything we learn about our audience should help us move our ideas from concept to relevant.