The reputation of the floors helps customers
Access to modern website platform. Expand sales opportunities from advertising campaigns, discount programs,... feel more secure when shopping at your booth. Sellers will benefit in creating trust for customers when selling products on the marketplace. Save costs such as warehousing, goods management, transportation, marketing,... Advantages and disadvantages of doing business on the marketplace Advantages and disadvantages of doing business on the marketplace Defect Besides the above advantages, doing business on the marketplace also has some disadvantages that individuals and businesses need to consider, such as: Pay commission on each successful order. In addition, some marketplaces also have fixed fees and service fees.Highly competitive with many suppliers and prices are also very different on the Email Data same e-commerce platform. Data is not controlled because data and customer information will be stored on the marketplace. Sellers will not be able to use that data for marketing strategies in other channels. Even if you don't want to do business on the marketplace anymore, all data such as sales history, sales statistics, customer information... cannot be recovered. Common types of marketplaces With rapid development and diversity, the marketplace today has many different types. Depending on the classification criteria, we often encounter the following types of marketplaces : Sort by participant Based on classification criteria by participants, the marketplace is divided into the following 3 categories: 1.
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Peer-to-peer Marketplace Peer to Peer (P2P) marketplace allows individuals to buy and sell products or services with each other. With C2C, anyone can post products and sell on Marketplace. This form belongs to a group of people who do not need a lot of marketing costs , or websites, stores, etc. P2P markets tend to encounter issues of trust and safety on a large scale. 2. Marketplace between businesses and consumers Business to Consumer ( B2 C – Business to Customer) Marketplace allows businesses to list products or services. Businesses can then sell directly to individual consumers. For this form, you can identify through Mall categories on electronic channels such as Shopee, Lazada, Sendo, etc.
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